Article which summarises my decisions on the edition formats, marketing plans, costs and projected earnings. Online here at the Artquest site.
I was asked to submit a piece of work to Opus Art Gallery for their coming exhibition Answers on the Front of a Postcard. Rather than simply submit an existing piece from my series Optimism Revisited I chose to create a new piece in a small edition of just 3 copies.
This work, ‘Optimism Revisited D.L6.5138′ measures 148 x105mm and is derived from a postcard featuring the steel sphere of the Dounreay nuclear reactor which is currently undergoing decommissioning.
With many of Britain’s nuclear power stations coming to the end of their life, the topic is once again in the news Viable alternatives such as wind turbines seem to be losing credibility but the skills to implement a new nuclear program may to have been lost in this country.
The original postcard was issued to celebrate the Dounreay power plant, I hope to recapture some of that feeling and personally, I like to remain optimistic.
The work will be on show from 8th December 2012 - Opus Fine Art, Martin House, Sheep Street, Stow on the Wold, GL54 1AA
“A model of suburban living – Paul Greenleaf deconstructs the modern house, with help from a Hornby miniature”. Read the full article here East London Guardian
Each print is designed to gradually fade when subjected to sunlight throughout the coarse of the exhibition. Here’s what people have been saying about the exhibition:
- “Maybe I just have a thing for photos of clouds, but I think Paul Greenleaf’s New Skies is a fabulous concept. Sun-sensitive images of clouds (which alter with time and exposure to light) will be displayed incongruously on East London’s Police Station billboards, between Oct 1st- Nov 30th.” Imaginadium
- “Police in Tower Hamlets have teamed up with photographer Paul Greenleaf for an experiment in light – as part of the Photomonth exhibition. While you’re having look, see if you recognise any of our most-wanted suspects in the adjacent notice boards.” Met Police
- “Crime meets art in Tower Hamlets as part of festival” East London Lines
- “Once you get used to the idea that the Photomonth International photography festival runs for two months instead of one, you can start to get excited about the number of exhibitions, talks, seminars and workshops on offer.There are simply too many events and exhibitions to list (more than 200), but here’s five selections: New Skies (for East London) by Paul Greenleaf…” Great Biritish Mag
For each publication I decided on different quantities to produce…
For Optimism Revisited the specifications are:
- 100 copies (plus 5 AP’s)
- 150 x 230mm
- 20pp plus cover plus card insert
- I’ve set an initial price of £12.00 + shipping (I may have to revise this depending on demand)
For R.275 Modern House the specifications are:
- 1000 copies
- 145 x 195mm (folding out to 578 x 380mm)
- 8pp leaflet which folds out to single sheet ‘poster’, plus card with introductory text
- I’ve set the initial price at £6.00 + shipping
The editions are available here
Having inspected the first proof I decided to reconsider how to produce the edition. I chose to make each series of work as a separate publication. The advantage of doing this meant I could consider formats and materials which would enhance each concept. Having looked at high quality finishing and being disappointed with the outcome I wanted to try a new approach.
For the series Optimism Revisited I chose to create a smaller format which I think gives a more personal aspect to presenting this work. This work is very much about the phenomological response of the viewer, the feeling the viewer gets from looking at these pictures. The process I used makes these photographs appear similar to watercolour sketches, I wanted to emulate this in a lightweight journal type format. I chose a blurb format but also wanted to retain a personalised approach, so added a handmade card insert and sign each copy.
The edition is available to buy here
Having inspected the first proof I decided to reconsider how to produce the edition. I chose to produce each series of work as a separate publication. The advantage of doing this meant I could consider formats and materials which would enhance each concept. Having looked at high quality finishing and being disappointed with the outcome I wanted to try a new approach.
For the series R.275 Modern House I reverted to an early idea of how I could combine a booklet and a large poster. I chose to use Newspaper Club to print short runs on newspaper format which I could refold into an 8 page booklet. The lightweight recycled newsprint emulates paper commonly used when making instruction manuals. There is significant show through of images and the fold makes it niceley complicated for the user which I like.
The edition is available to buy here
With all the hand finishing complete I could evaluate the outcome of this first proof.
I chose to combine two different series of work to act as a visual and conceptual counter-point to one another. I think this works pretty well – one series, Optimism Revisited, uses deliberately bright and vivid colours whilst R.275 Modern House has a muted colour palette throughout. The two fit well conceptually as both are derived from found objects and both consider social themes which connect to people’s relationships with landscape and the built environment.
I was dissatisfied with the quality of finish.
- Combination of papers not as effective
- Reproduction of images was not as good as I’d hoped.
- The dustjacket was slightly too heavy to function effectively as the pocket system I had envisaged.
Ultimately the costs involved are too high to make the combination of high-end blurb book and my own personal finishing options work.
- Price would have to be very high just to cover the production costs,
- Add in time, labour, postage & packaging and this option isn’t viable.
Having received my blurb book which is linen covered hardback with gloss dustjacket my plan was to hand-finish various aspects of each copy. This would mean embossing (or technically debossing) an image on the linen, refolding the dustjacket and cutting some of the pages to differentiate sections in the book. I arranged to have the embossing done at Shepherds bookbinders who orederd a block based on artwork that I gave them.
This picture shows the block an impression made from the block and the white ‘foil’ sheet that was used. It had to be stamped twice to achieve a strong enough colour, but the more times it is stamped the less detail there is. This block was pretty cheap and the detail was already lacking. See next post…
‘R.275 Modern House’ book and a print from the series ‘Optimism Revisited’ features in
“An exhibition featuring artists and designers who breathe new life into old styles, creatively employing discarded materials, processes and identities in graphic art.”
15 Sept – 24 Nov 2012
London Print Studio
425 Harrow Road, London W10 4RE UK